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This Privacy Statement of EFI (“EFI” “we” “us” or “our”) outlines how your personally identifiable information and other personal data such as your name, address, phone number, and email address (“Personal Information”) will be collected, used, and shared in connection with your access to and/or use of EFI.org and any content, features, services, or other offerings that EFI may provide in connection therewith (collectively, the “Site”). This Privacy Statement also describes your choices and rights regarding the use, access and correction or deletion of your Personal Information. By using the Site, you consent to the use of your Personal Information in accordance with this Privacy Statement. If you are located in the EU, you will also be asked to provide clear and unequivocal affirmative consent to the collection, processing, and sharing of your Personal Information via cookies and similar technologies. The Site is owned and operated by EFI. Notice to EU Individuals: this Privacy Statement and its enumerated policies are intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “General Data Protection Regulation” or “GDPR”) and provide appropriate protection and care with respect to the treatment of your Personal Information in accordance with the GDPR.
To enhance, personalize, and support your experience on the Site, among other things, we collect, use, and share your Personal Information. For example, we use aggregated information to develop content targeted to user interests and to generally improve the Site's user experience. As detailed below, your Personal Information may also be used by EFI and its partners to tailor content and ads, provide social media features (e.g., features that allow you to share content directly to your preferred social media platform), track your preferences, analyze traffic, and provide similar services and content. Except as outlined in this Privacy Statement or as permitted by law, EFI is committed to your privacy and will not share any Personal Information with any third party without your consent. If you have any requests, comments, or questions about this Privacy Statement or your Personal Information, please contact us in the manner provided below.
This Privacy Statement covers the Site. While you may encounter links on the Site to other websites, such as those relating to our third-party partners, please note that these websites are not covered by this Privacy Statement (unless otherwise noted on such site, which may be the case if, for example, the site is also owned and operated by EFI). This Privacy Statement does not apply to the activities of EFI third-party partners that may collect your Personal Information while accessing or using such third party's services in connection with your use of our Site. The privacy and information practices of those third parties are not covered by this Privacy Statement. To learn more about such third-party policies, we encourage you to read and review the privacy statements of each third-party service that you may choose to use in connection with the Site. This Privacy Statement applies only to information collected by us. As a general reminder, please think carefully before you decide to put anything on the internet. For example, if you voluntarily disclose Personal Information in chat areas or bulletin boards (e.g., comments sections), that information could be seen and used by others, and may result in unsolicited messages from others. We are not responsible for Personal Information you may choose to submit in these public forums. To request removal of your Personal Information from EFI, please contact us as provided below. In some cases, we may not be able to remove personal information voluntarily disclosed by you in such forums for legal retention purposes or technical limitations (e.g., the data may not be searchable), in which case, we will notify you if we are unable to do so.
Section Overview: We collect Personal Information when you use the Site. Sometimes you may submit it to us yourself, other times it may be collected automatically.
When you use the Site, Personal Information may be collected, used, and shared in a variety of manners. As detailed below, the type of Personal Information collected may vary including:
We may combine information that we have collected offline with information we collect on or through our Site, or we may combine information we get from third parties with information we already have.
Third parties that we partner with to advertise our services or whose services we have advertised to you may provide us with Personal Information. For example, when these third parties refer you to us, they provide us with enough information to contact you about our services which may include Personal Information. Partners may also provide us with information about the services you request.
A cookie is a small data file that is written to your computer's hard drive by your web browser. A cookie file can contain and/or automatically collect information, such as a user identification code or IP address that a website will use to track the pages and number of times you have visited. The data read from these cookies may be linked to personally identifying (PII) and non-personally identifying (non-PII) information. We and our partners use cookies and similar technologies on the Site to personalize and optimize your browsing experience and the Site by:
Cookies fall into the subcategories below:
Section Overview: Our primary goal in collecting, using, and sharing Personal Information is to enhance your experience on the Site, support the Site, and improve its features, performance, and other elements. Personal Information may be used for the purposes outlined below. We will not use Personal Information without a valid legal basis to do so.
To develop and provide content and advertising to you that is targeted to your interests, we use the analytics collected by the systems described above to determine which areas of our website you prefer based upon the frequency of your visits and engagement with those areas. We may make reasonable assumptions based on your browser provided data to target relevant content and advertising to you on our site and elsewhere where we may be acting as a 3rd party. We may also make reasonable geographic and demographic assumptions based on your presented IP address to target relevant content and advertising.
To enhance your experience, we may provide you with interactive communications, such as notifications of activity by topic or contributor to the e-mail address that you provide to us. Such interactive communications are provided only to those users who have expressly provided us with their permission to receive them as part of their user profile. From time to time we may provide e-mails highlighting new features, promotions or contests on the website to those users who have expressly provided us with their permission to send such communications as part of their user profile.
We respect the privacy of our users and will not disclose or distribute our user list to any third party, nor will we permit anyone else to do so. However, we do make available for rental our list of those registrants who have expressly provided us with their permission to receive third party offers as part of their user profile. In those cases, your e-mail address will be transferred to the third party. You can remove your consent to this use or modify your Personal Information by contacting EFI as indicated below.
Personal information may be shared with EFI as well as business partners and vendors providing hosting and other services for EFI including but not limited to:
We may share your Personal information for other reasons that we may describe to you at the time of information collection.
Aggregate, Anonymous Information with Advertisers
We use the aggregated, anonymous information that we gather (as well as information from third-party market researchers) to describe our services to partners and to assist us to better understand our audience. We do not disclose Personal Information about our users to these parties.
Under applicable law, you have certain rights and choices regarding the Personal Information you provide to us:
Our Site is hosted in the United States, our products and services are provided from the United States, and our Site is targeted to our customers who are located in the United States. If you are a user accessing our Site or services from the European Union, Asia or any other region with laws governing personal information collection, use and disclosure that differ from United States laws, please note that you are transferring your Personal Information outside your home jurisdiction, and that by providing your Personal Information to us, you are consenting to the transfer of your Personal Information to the United States and other jurisdictions as indicated above, and to our use and disclosure of your Personal Information in accordance with this Privacy Statement.
If you are a California resident, you may obtain certain information regarding our disclosure of your Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to customerservice@efi.org. Please note, however, that we do not currently disclose any of your Personal Information to third parties for their direct marketing purposes without your consent.
Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our Site are not currently set up to respond to those signals.
Section Overview: We care about the protection of your Personal information and use industry-standard safeguards to do so. Of course, it's important to keep in mind that no data transmission on the Internet is guaranteed to be 100% secure. Your information is stored on EFI servers located in the United States. We use industry-standard physical, electronic, and organizational safeguards to protect your Personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by Personals inside and outside the company. However, "perfect security" does not exist on the Internet. If you are concerned that your privacy may have been breached, please contact us as provided below.
Section Overview: The Site is intended for people who are at least 16 years of age. If you are less than 16 years old, please do not send any Personal Information to us--including information such as your name, address, or e-mail address. We do not knowingly collect (nor do we wish to collect) any personally identifiable information or other Personal Information from children under the age of 16. In the event that we learn we have collected any personal information from a child under the age of 16, we will delete that information from our database and terminate the corresponding account, if any. We encourage you to discuss the Site with your parent or guardian.
Section Overview: Please contact us if you have any questions or requests. If you have any questions regarding this Privacy Statement or how to remove or modify your Personal Information or related consents, please feel free to contact us by e-mail at customerservice@efi.org.
If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.